Vintage Heddon Zara Spook Fishing Lure Store Display

Vintage Heddon Zara Spook Fishing Lure Store Display

 The Zara Spook was always one of my favorite topwater lures for largemouth bass. All this time I never realized the reason they were called "spook" was they were transparent! It is still tough to beat walking the dog!

Vintage Winchester Ad from November 1935 Magazine "Hunting and Fishing"

Vintage Winchester Ad from November 1935 Magazine "Hunting and Fishing"

DO it even if unexpectedly finding yourself in need of a shotgun or a high-power rifle-and the hunting season is right on top of you! Easily enough. And sure! Just go to the store and take your pick of these Winchesters. Each indisputably a supreme leader in its class, whichever you walk out with will serve you supremely well. Always. Your immediate sure passport to glorious sport. Depend­ably putting you there when your shooting comes! Better looking, better handling, every dollar. The highest value obtainable for your every dollar. 

Select whichever suits your requirements as to style, size, gauge or caliber. Get Winchester ShotSelect whichever suits your requirements as to style, size, gauge or caliber. Get Winchester Shotshells and cartridges with the red Winchester trademark. Then you will be all set for your shooting with world-standard equipment which will live up to your highest expectations .... For the Go to your favorite gun dealer and get one of these Winchesters. Buy Winchester Ammunition for a general catalog please write to Winchester Repeating Arms Co., Dept. 7-C, New Haven, Conn., U.S. A. 

The dealer at whose store you see this Winchester window display will be glad to have you examine the Winchesters shown above as well as other up-Io­date Winchester World Standard Rifles and Shotguns. Ask him, also, for your regular loads in Winchester Ammunition.

Cover Art by C.J. Peters Company of Cambridge "Ernest" Character November 1935 Issue Hunting and Fishing Magazine

About the cover ......"For those who may be still further inter­ested in this sterling sportsman character, it might be added that Ernest stands about fourteen inches in his hunting boots. He, his dog, and the game in the foreground were n1odeled in wax by the Editor. His gun is carved from wood. His finely tail­ored garments were made by Gertrude Travis. The trees in the background are sweet-fern bushes. The evergreen is a red cedar about a foot high. The stones in the wall and foreground, and the grass and moss were collected for assembly on a plus-ter of Paris hill. The background is a painted canvas. 

This study of Ernest was 1·eproduced di­rect with the engraver's color camera in the way that paintings are reproduced in color. The work was done by the C. J. Peters Company of Cambridge.

On the December cover, we hope to be able to present another character from Ernest's deep-dyed hunting family."